I’ll be honest…

When I hear the words “new AI feature,” my first reaction is a massive eye roll.

Another tool promising to save me hours?
Another robot trying to replace creativity?
Another platform that’s going to spit out the same boring content everyone else is creating?

Hard pass.

So when Flodesk announced Flodesk Studio, I was curious…but also a little skeptical. But because it’s Flodesk, and I have a deep love for this company, I went in with as much of an open mind as possible.

After spending some time playing with it, though?

This one is different.

What Is Flodesk Studio?

Flodesk Studio is a brand-new, standalone email design app that combines AI with professionally designed layouts to create beautiful, on-brand emails in seconds. Instead of starting with a blank screen, you simply describe the email you want, and Studio builds several polished versions for you to customize.

Even better? You can continue editing with AI or jump in and tweak every little detail yourself. It’s AI that works with your creativity instead of trying to replace it. During beta, Studio is completely free to use, and you can export designs to Flodesk or other email platforms.

And honestly…That might be my favorite part. It doesn’t feel like AI is doing the creative work for me. It feels like I finally hired an assistant who already understands my brand.

And right now, you can try it out for FREE while it is in Beta – TRY IT NOW!

Why This Feels Different

One thing I’ve always loved about Flodesk is that they care just as much about beautiful design as they do functionality.

Studio takes that even further.

Instead of asking AI to magically invent a gorgeous email from thin air, it starts with layouts created by real designers and then uses AI to personalize them to your business and brand. The result is something that looks polished instead of…well…like a robot made it.

As someone who has spent way too many afternoons moving images three pixels to the left…I appreciate this.

How I’ll Be Using Flodesk Studio in My Photography Business

As a photographer, my inbox isn’t just where I send newsletters. It’s where I build relationships. And if you have been here for any length of time, you know that I 1000% beleive that email marketing is one of the BEST ways to built trust, authority and connections with your potential clients. Why not do it with beautifully designed emails that match your brand as well?!?

Here are just a few ways I plan to use Studio.

New Subscriber Welcome Emails

When someone joins my email list I want them to feel like they just joined a really cool VIP space. The first email the receive from my is my Welcome Email and it sets the tone for how they view my brand and what I offer. I want it to not only say the right thing, but I want it to look like my brand.

Instead of recreating the same beautiful layout every time, I can prompt Studio with something like:

“Create a warm welcome email that makes new subscribers feel like they’re part of a community and tells them what to expect next.”

Boom!

Beautiful starting point.

Seasonal Session Announcements

Fall minis.

Christmas sessions.

Mother’s Day promotions.

Senior booking season.

Instead of staring at a blank screen wondering how to make this year’s email feel fresh, Studio gives me multiple professionally designed options in seconds.

That means I spend less time designing…and more time actually booking sessions.

Educational Emails

If you’ve followed me for any length of time, you know I’m a huge believer in educating your audience.

Things like:

• What to wear for your session
• What to bring to your brand session
• Why golden hour matters
• How to choose the perfect location

These emails become so much more engaging when they’re paired with layouts that actually look like something you’d want to open.

Behind-the-Scenes Stories

My favorite marketing emails have never been the sales emails.

They’re the stories of real moments from my clients, sessions or my own life. Studio helps those stories look just as beautiful as the images they’re about.

Why This Is Especially Great for Small Business Owners

Let’s be honest.

Most of us wear approximately 47 hats.

• CEO.

• Photographer.

• Editor.

• Customer service.

• Social media manager.

• Bookkeeper.

Creating marketing emails usually ends up somewhere around hat number 42.

Studio removes so much of the friction.

Instead of spending an hour designing an email, you can spend that hour serving clients, creating content, or – wild idea here- actually closing your laptop for the evening.

The Part That Surprised Me Most

I expected Studio to generate decent emails.

I didn’t expect it to feel collaborative.

You can keep chatting with it to refine the design, or you can take complete manual control with drag-and-drop editing and detailed design adjustments. That flexibility means you stay in charge while AI handles the repetitive work.

That’s exactly how I think AI should work. Not replacing creativity. Removing the busywork that gets in the way of it.

As someone who’s recommended Flodesk for years, I genuinely love seeing them continue to innovate without losing what made them special in the first place.

Flodesk has always been about making beautiful marketing accessible to small business owners.

Studio simply makes that process even faster.

If you’re a photographer…

A creative entrepreneur…

Or honestly anyone who sends emails and wants them to look amazing without spending half your day designing them…

I think you’re going to have a lot of fun with this.

Ready to Give It a Try?

If you’re already using Flodesk, I highly recommend jumping into Studio and experimenting with your next newsletter.

If you aren’t currently a Flodesk member, no worries – Studio is available for you to try FOR FREE while it’s in Beta!

Create your first email.

Play with a few prompts.

See what it comes up with.

I have a feeling you’ll be just as impressed as I was.

👉 Try Flodesk Studio

I’d love to hear what you create first!